International Business Communications Essay Example | Topics and Well Written Essays - 1000 words

International Business Communications - Essay Example Food chain outlets such as Mc Donald and KFC have successfully made their impression on every sphere of the globe and are still going strong with the expansion spree. But there are organizations which even being popular within a country have not really moved out of their closet to explore the new horizons. One such organization is White Castle Hamburger restaurant which is very popular in US and the company over past 90 years has grown tremendously, but, still the company has not tried to expand its business be it even in US market as the company is said to be family run and the all the outlets are supposed to family owned with no franchisee outlet (White Castle, 2012). But, if it has to expand globally to increase its market share and explore other areas where it can compete with other competitors like MC Donald it has strategize a new plan for the expansion and to expand beyond territories the most preferable option is the franchisee way. Through the franchisee way the company can spread its legacy of nine decades to other parts of the world and emerge a global leader in the hamburger chain outlets. Say, White Castle decides to expand its outlets to London, Mexico & China it has to manage certain communication barriers because of different cultural background in these 3 countries. Part I: White Castle’s quest to expand in the 3 countries i.e. ... White Castle has to pick these three aspects and work accordingly in context to China, Mexico & London. To be a part of these countries White Castle must work on its service to customers as well as curb the cultural difference within the organization between different cultural employees. A good social behavior is can create wonders for the company. China is a place with different cultural background and so is Mexico and it is very important to respect the culture of these countries and train the employees in accordance keeping their cultural values intact. Also the employees should be trained ethically to follow the values intact with the organization over the years. Company ethics like its core values, its approach towards the service imparted to customers should be of prime focus despite changing cultures and also White Castle can take part in various CSR activities to further emerge as a global player. The attitudes of people should be considered as for London the attitude can be individualistic but in case of China & Mexico the attitude can be collective with more people coming together in deciding over a particular issue. Thus, this also has to deal with in a planned & structured manner (Chaney, 2008, p. 215-220). Part II: White Castle’s expansion of its hamburger outlet cannot be a successful venture unless some of its top managers take the responsibility to lead from the front and take charge of the business in the countries where White Castle has decided to expand its outlets. Managers surely will make things easier for the company but in return they are bound to face some difficulties in diversified culture of different countries. The biggest cultural shock for these managers can be the way people

CORPORATE STRATEGY - FITNESS INDUSTRY NEW YORK FITNESS Assignment

CORPORATE STRATEGY - FITNESS INDUSTRY NEW YORK FITNESS - Assignment Example This industry renders the facility of fitness specially gym and health clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating personal training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated figure of around 8.7 million members across the United Kingdom, which is nearly 17% of the adult population. The London Olympics specially provided the extra motivation in this industry; as a result, the revenue increased by around 9.5% over the last five years (IBIS World, 2013). The fitness industry is incredibly successful with innovation and changing technologies which provides the adapting capability of the products for suiting its own requirements. Though there are around 6000 gyms and health clubs in the UK but they cater to the different market segments. These include women only gyms, tr aditional body building gyms, budget model gyms, premium full service health club, and 24-hour gyms among others. In London, there are around 70,200 people employed in the active leisure, learning as well as wellbeing sector among them 5900 are employed in the health and fitness industry. Therefore, the government of the UK also provides help for ensuring sustained growth of this sector. London has a rich mix of active leisure and learning facilities, high profile sporting clubs and also a host of international, national and regional events. Therefore, the industry skills fill the gap of sports specific technical skills and health consciousness (AACS LMI, 2010). Contextually, on the basis of research initiatives on management theory the analysis is done with the help of PESTLE analysis of the external environment. Besides, in this paper, Bowman’s Strategy Clock and application and justification of the Ansoff’s Matrix are also going to be provided as analysing tools for finding out marketing and growth strategy of a new company. Thus, by analysing the external and internal factors a set of recommendations is also drawn on the development options of the business (Jarzabkowski & et. al, 2009). PESTLE Analysis of the Fitness Industry in the UK A PESTLE analysis at times referred to as PEST analysis is one of the imperative and useful tools for analysing and understanding the industry position as a whole and is often used in conjunction with a SWOT analysis to access the situation of an individual business. A PESTLE analysis is one of the most important frameworks regarding to the assessment of macro environmental analysis. Therefore, it is one of the most important frameworks and a key part for designing of strategic management. The term ‘PESTLE’ refers Political, Economical, Social, Technological, Legal and Environmental factors. This analysis enables to draw varied pertinent responses regarding various questions such as what are the po litical factors which likely to affect the industry, important economic factors, cultural aspects, technological innovations, present and imminent legislations of the government as well as environmental considerations. However, it is also needed to highlight that these factors definitely depend and